Simply Chic: Fresh & Fun Style AdviceSimply Chic: Fresh & Fun Style Advice

London Fog Heats Up

Will the coat company's sexy ad campaign drive sales?

Posted by Kristin Larson on Saturday, October 31, 2009 12:13 PM
London Fog ad; Photo courtesy of London FogMove over Beckhams, here come the Parkers.

Hot husband and wife team Eva Longoria Parker and Tony Parker sizzle in London Fog's new ad campaign.

The duo model coats and accessories for the brand, known for trench coats and rain coats (although Eva looks like all she's wearing is a purse in this photo!).

As it turns out, the "Desperate Housewives" star is a big fan of the trench coat style.

Especially the "colors, buttons and rich textures," she said in a taped video clip from the ad campaign, shot at Milk Studios in LA.

"I do like my white trench because living in LA we don't have the use for big heavy black coats," Parker said. "So, I love the light white coat because I can wear it year-round."

Personally, I've always been a fan of London Fog—especially the trench coats. They're really affordable (in the $100 range), well-made and look chic. It's true though, Burberry has always held the spotlight when it comes to chic trench coats and other waterproof coats—so maybe this ad campaign will raise LF's brand awareness.

Tell me, what do you think about London Fog? What's your favorite raincoat brand?
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1-4 of 4
Saturday, November 14, 2009 5:05:46 AM
Hi everyone, thanks for your comments. Shop London Fog at www.londonfog.com. Thanks for reading! Kristin
Saturday, November 07, 2009 6:06:34 PM
Please people ......if i bought a LF would I look like that??
Wednesday, November 04, 2009 6:16:37 PM
Where can I shop for London Fog trench coats? There's nothing on their website!
Saturday, October 31, 2009 3:27:44 PM

I was suprised a few times to spot gorgeous leather bags with amazing hardware that was so trendy and chic, I never would have guessed they were LF...but they were!! wow! I've kept an eye out, but haven't seen more in the last few monthes....hope they get some new ones out!!

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About Our Bloggers

Rebecca Pattee
Rebecca is the Beauty & Fashion producer for MSN Lifestyle and manages the Your Look category.

Kristin Larson
Kristin Larson is a NY-based fashion and beauty writer, and she's written for the Chicago Tribune, Women's Wear Daily, glam.com, Life & Style Weekly, Footwear News and Chicago Magazine.

Kathryn Wexler
Kathryn Wexler writes about fashion, style and beauty, often for The Miami Herald and other McClatchy publications. She is based in Miami Beach.