A Lipstick That Stays Put

I was long suspicious of claims that lip color could last more than a couple hours.

I mean, it's your mouth -- your salivating, smiling, coughing, chatting mouth.

Other than permanent paint, how could anything adhere through all that?

Well, several samples later, I agree that a few lipsticks/glosses do have a certain longevity -- and do not require turpentine to remove.

But the ones I've tried tend to have such a thick, pasty consistency, you might as well be applying caulk to your lips. Their density of hue, too, can also make you feel like you've gone Goth without trying.

I've found Chanel's Rouge Double Intensite Ultra Wear Lip Colour to be different.  (Yes, I know those long, pretentious French names that so many cosmetic companies apply to things so silly as lip gloss can be awfully tiresome. But that's the worst you can say about this product. Well, that and the fact that it costs $34 a tube.)

There's a reason why Allure Magazine once voted this product one of the best. This stuff goes on feather light. It dries in an instant. And it stays put, I'm telling you, all day -- at least. The other night when I went to wash my face, I was surprised to still see traces of color. The gloss, too, is nearly unnoticeable once it's applied, which is a real marvel.

Frankly, who has the time to reapply regular lipsticks all day long? If I had that much energy, I'd probably start exercising too.

Get Chanel's Rouge Double Intensite Ultra Wear Lip Colour at all Chanel counters. New hues are introduced seasonally.